Whopper Sacrifice
If you hadn't already figured it out, Burger King has a pretty astute viral marketing team. From 'The King', to Subservient Chicken, to Whopper Virgins, Burger King knows how to garner attention. Their newest foray into digital marketing? Whopper Sacrifice.
Whopper Sacrifice is a Facebook application which asks you to un-friend, or sacrifice, ten of your Facebook contacts in return for a free Whopper. The catch? The persons you un-friend will receive a message that you like them, but love the Whopper, as well as show up in your Facebook news feed. So if you were thinking of breaking up with your girlfriend, this may be the perfect opportunity to tell her how you really feel, and feed your face in the process. FUN!
At the time writing, the Whopper Sacrifice site is reporting that 55,733 friends have been sacrificed so far, with presumably many more to come, because, you know, the economy is, uh, in bad shape. Right?
Next up for Burger King? An application where, if you divorce your spouse, you get a free bucket of chicken fries.* YES PLEASE!
IN OTHER NEWS. Companies who do not get viral marketing: Turbo Tax.
*Based entirely on speculation.